All About

Explainer Videos

1.

What are they and why should you use them?

An explainer video is a short and engaging video that helps your audience understand your company, product, service, or topic in two minutes or less. The goal of an explainer video is to provide a clear understanding of what you do and encourage viewers to take the next step.

2.

What main points should every explainer video cover?

  • The problem
  • The solution
  • The features and benefits
  • How the solution works

3.

What qualities should every explainer video have?

  • Two minutes or less
  • Clear and concise
  • Conversational tone
  • A focus on benefits not features
  • Specific call-to-action

4.

How do you approach making explainer videos?

It all starts with learning about your company, product, service, or subject that needs to be explained. Next, I’ll pull together some creative ways to present the information.  Sometimes I’ll use a comparison or a real-life example to explain what you do. Other times, I’ll use cool visuals to make the message clear.

A good explainer video needs to be both creative and strategic. The creative part grabs your attention and makes you want to watch the video. The strategic part makes sure the message makes sense to you and encourages you to take action.

5.

What are some of the benefits of an explainer video?

Improved Customer Acquisition

By creating moments of clarity to your prospects, you eliminate barriers that hinder their could be hindering their engagement. Moving individuals from skepticism to intrigue paves the way for smoother conversions, making it more seamless for individuals to take action.

Extended Engagement

When landing pages include Explainer Videos, people tend to spend more time on the site. On average, they spend a lot more time exploring and interacting with the webpage. This means that videos capture their attention and keep them interested. Not only that, but these videos also help increase the number of people who take action, like making a purchase or signing up for something. 

Cross-Platform Adaptability

An Explainer Video can be effectively utilized across various platforms. Whether it’s displayed on your website, integrated into email blasts, incorporated into sales presentations, or showcased at trade shows, it proves to be a versatile asset for achieving optimal reach and results.

Examples of Explainer Videos

World Vision: Gift Catalog

Evicore: Post-Acute Care

Microsoft: Virtual Kubelet

Pronto: Marketing

Microsoft: Azure Microservices

Amazon: Kindle Direct Publishing

Denver Rescue Mission

Ready to make your explainer Video?

Fill in those little boxes and I'll get back to you as soon as I can!

All About

Explainers

1.

What are they and why should you use them?

An explainer video is a short and engaging video that helps your audience understand your company, product, service, or topic in two minutes or less. The goal of an explainer video is to provide a clear understanding of what you do and encourage viewers to take the next step.

2.

What main points should every explainer video cover?

  • The problem
  • The solution
  • The features and benefits
  • How the solution works

3.

What qualities should every explainer video have?

  • Two minutes or less
  • Clear and concise
  • Conversational tone
  • A focus on benefits not features
  • Specific call-to-action

4.

How do you approach making explainer videos?

It all starts with learning about your company, product, service, or subject that needs to be explained. Next, I’ll pull together some creative ways to present the information.  Sometimes I’ll use a comparison or a real-life example to explain what you do. Other times, I’ll use cool visuals to make the message clear.

A good explainer video needs to be both creative and strategic. The creative part grabs your attention and makes you want to watch the video. The strategic part makes sure the message makes sense to you and encourages you to take action.

5.

What are some of the benefits of an explainer video?

Improved Customer Acquisition

By creating moments of clarity to your prospects, you eliminate barriers that hinder their could be hindering their engagement. Moving individuals from skepticism to intrigue paves the way for smoother conversions, making it more seamless for individuals to take action.

Extended Engagement

When landing pages include Explainer Videos, people tend to spend more time on the site. On average, they spend a lot more time exploring and interacting with the webpage. This means that videos capture their attention and keep them interested. Not only that, but these videos also help increase the number of people who take action, like making a purchase or signing up for something. 

Cross-Platform Adaptability

An Explainer Video can be effectively utilized across various platforms. Whether it’s displayed on your website, integrated into email blasts, incorporated into sales presentations, or showcased at trade shows, it proves to be a versatile asset for achieving optimal reach and results.

Examples of Explainer Videos

World Vision: Gift Catalog

Evicore: Post-Acute Care

Microsoft: Virtual Kubelet

Pronto: Marketing

Microsoft: Azure Microservices

Amazon: Kindle Direct Publishing

Denver Rescue Mission

Ready to make your explainer Video?

Fill in those little boxes and I'll get back to you as soon as I can!

Explainer Videos

All About

1.

What are they and why should you use them?

An explainer video is a short and engaging video that helps your audience understand your company, product, service, or topic in two minutes or less. The goal of an explainer video is to provide a clear understanding of what you do and encourage viewers to take the next step.

2.

What main points should every explainer video cover?

  • The problem
  • The solution
  • The features and benefits
  • How the solution works

3.

What qualities should every explainer video have?

  • Two minutes or less
  • Clear and concise
  • Conversational tone
  • A focus on benefits not features
  • Specific call-to-action

4.

How do you approach making explainer videos?

It all starts with learning about your company, product, service, or subject that needs to be explained. Next, I’ll pull together some creative ways to present the information.  Sometimes I’ll use a comparison or a real-life example to explain what you do. Other times, I’ll use cool visuals to make the message clear.

A good explainer video needs to be both creative and strategic. The creative part grabs your attention and makes you want to watch the video. The strategic part makes sure the message makes sense to you and encourages you to take action.

5.

What are some of the benefits of an explainer video?

Improved Customer Acquisition

By creating moments of clarity to your prospects, you eliminate barriers that hinder their could be hindering their engagement. Moving individuals from skepticism to intrigue paves the way for smoother conversions, making it more seamless for individuals to take action.

Extended Engagement

When landing pages include Explainer Videos, people tend to spend more time on the site. On average, they spend a lot more time exploring and interacting with the webpage. This means that videos capture their attention and keep them interested. Not only that, but these videos also help increase the number of people who take action, like making a purchase or signing up for something. 

Cross-Platform Adaptability

An Explainer Video can be effectively utilized across various platforms. Whether it’s displayed on your website, integrated into email blasts, incorporated into sales presentations, or showcased at trade shows, it proves to be a versatile asset for achieving optimal reach and results.

Examples of Explainer Videos

World Vision: Gift Catalog

Evicore: Post-Acute Care

Microsoft: Virtual Kubelet

Pronto: Marketing

Microsoft: Azure Microservices

Amazon: Kindle Direct Publishing

Denver Rescue Mission

Ready to make your explainer Video?

Fill in those little boxes and I'll get back to you as soon as I can!